Do you say what you do on the tin? If not you need another domain!

Businesses usually have a website and tend to just use the company name e.g.

• ParkersLtd.co.uk
• Nuway.co.uk
• Fredsbargins.co.uk

, none usually shout out WE DO THIS PRODUCT OR SERVICE YOU KNOW……..

There are 2 levels of  “Do what you say on the tin?” domains bottom level been GEO & Business Sector domain -

• HullCarpets.co.uk
• LondonCleaners.co.uk
• LiverpoolDoors

The top level just says what your business does e.g.

• Reading-Books.co.uk
• SolarSlates.co.uk
• Wormery.net
• JokeShop.org.uk
• AntiFrizz.co.uk
• HotTub.org.uk
• Filtration-Systems.co.uk
• CaravanHeater.co.uk

and so on.

People and businesses when searching in Google for a supplier usually type in 90% + of the time what they want 1st like “Doors” or “Pink Handbag” or “Caravan Heater”. They then if they want it fine tune it down to where they live enter and the area or town they are in “Hull Doors”.

Say what you do on the tin and invest in another direct domain!

Big domain purchases are always in the news and are great investments! see ToysRUs latest buy this year. Other Savvy players such as B&Q with their diy.com, British Gas with their Gas.co.uk or Lloyds TSB with their insurance.co.uk domains have for many years reaped enormous rewards and marketing kudos from owning THE prime generic domains that define their respective industries. Nothing in the mindset of the public and business is more memorable than a domain that “Does exactly what it says on the tin”!